How to choose cosmetics
Every day, thousands of women spend a huge amount of time choosing the perfect set of cosmetics for themselves. Unfortunately, the result does not always live up to expectations, because buying beauty products is an art. How not to waste money and buy something that suits you? Let's talk about some feminine tricks.
Contents
How to choose mascara 
Buying mascara is probably the most pressing issue when it comes to choosing the right cosmetics because, according to most women, it is the most popular beauty product. Using mascara you can visually enlarge your eyes, make them more open and bright, and correct their shape.
Before you start searching for the perfect mascara, you need to determine the type of eyelashes you have, and these are several parameters at once - length, thickness, stiffness and curl.
- For owners of long but thin eyelashes, stylists advise purchasing voluminous mascara, which will add volume to the hairs and slightly change their structure. If your eyelashes are also sparse, you should pay attention to plastic spiral bristles; their use will add a seductive curl.
- For ladies with thick but short eyelashes, the ideal option would be a lengthening mascara with a thick brush, while makeup artists do not recommend using too much product on the lower eyelid; one layer of mascara applied with bristles with a curling effect is enough.
- For women prone to allergic reactions, we can recommend a special hypoallergenic mascara; it does not contain preservatives that can irritate the delicate mucous membrane of the eye.
Upon purchase carcasses Pay attention to the brush, depending on its type you can achieve the desired effect:
- a curved brush adds volume to eyelashes;
- silicone ones perform the role of hair separation well;
- plastic ones are designed to add volume, but you will have to use a special brush to separate them;
- spiral brushes are a universal option for any type of eyelashes; they perform several functions at once - curl, lengthen and make them fuller;
- long bristles are good for any eyelashes, but are more suitable for an evening out, as they create a dramatic effect;
- A short brush is best preferred by those with short eyelashes; it will thoroughly paint every hair without leaving marks on the eyelids.
How to choose shadows 
It would be wrong to choose eye shadow, taking into account only eye color. This should be done by defining your color type:
- For a woman of the “Summer” color type with blond hair and blue, gray or green eyes, muted, neutral shades of the cold spectrum, for example, gray, smoky blue and green, are suitable.
- The “Winter” girl (dark hair, dark eyes, but light skin) will look breathtaking with bright, rich shadow colors - emerald, blue, white.
- “Spring” ladies (light eyes and hair, dark eyebrows) need to pay attention to warm, rich tones - green, peach, turquoise.
- For women with the “Autumn” color type (red hair, brown and green eyes), stylists recommend natural shades - gold, ocher, brown, peach.
The modern cosmetics industry produces eye shadows of various consistencies and all kinds of textures. Shadows can be dry, creamy, liquid, compact and in pencil sticks. Choose what suits your taste and is suitable for your skin type, but do not forget that for complex evening makeup, makeup artists always use a dry type of shadow; all others can only be used as an addition. Indeed, in a complex make-up, the decisive role is played by the play of color, which can only be created with proper shading.
How to choose lipstick 
Types of lipstick:
- Matte lipstick is a great way to add color to your lips without adding a plump effect.
- Satin - a richer texture, suitable for those with thin lips. Less persistent than the first type, but it moisturizes the skin well and is easy to apply.
- Long-lasting lipstick contains special waxes that repel liquid, so the color lasts much longer. It should only be applied to unmoistened lips.
When choosing lipstick, the main criteria also remain skin tone and hair color.
If you are a blue-eyed or green-eyed blonde with a fair skin tone, neutral nudes and all shades of pink will suit you. If the color of your hair has a honey tint, then you should prefer coral, orange or light brown tones. Brown and plum tones suit red-haired women, and red and purple tones suit brunettes.
Tanned girls can safely use brown, chocolate and wine shades of lipstick, while fair girls can use soft pink and coral.
How to choose a lip pencil 
Thanks to a perfectly selected lip pencil, you can make them more expressive, model their shape, the lipstick will not smudge and will look neat even after a few hours. We’ll talk a bit below about how to choose this cosmetic product correctly.
The lip pencil comes in two forms - a standard wooden pencil and a plastic twist-out pencil. A wooden pencil is a universal option; we have long been accustomed to its appearance; such a product can be used for quite a long time, periodically sharpening the lead and adjusting its thickness. It is preferable to choose a lead of medium hardness, because a pencil that is too soft will leave fuzzy, blurry lines, and a pencil that is too hard will scratch the delicate skin of the lips.
A high-quality pencil contains not only a coloring pigment, but also various care products - vitamins and waxes. If you suffer from peeling lips, it is better to look for a product that contains lanolin and cosmetic oils. How to choose a lip pencil to match your lipstick? It’s a win-win option if the pencil turns out to be identical to the color of the lipstick or a tone darker.
To make your eyebrows look as natural as possible, you need to match the pencil to your hair color, as well as your skin and eye shade. For example,
How to choose an eyebrow pencil
for brown You should purchase a pencil in warm colors. The lighter the skin of the face, the lighter the tone of the cosmetic product should be. It is especially difficult for dark-haired girls with fair skin. To find “your” product, you will have to work by trial and error. To make gray eyebrows look natural, you can use a gray or gray-brown pencil.
- Women with red hair should pay attention to the color of the pencil, which will be slightly darker than their hair.
- Blondes don't need eyebrows that are too dark; a pencil a few shades lighter than their hair will suit them. For ashy shades, a cool gray shade is suitable, for golden and light brown shades - warm brown.
- Brunettes do not necessarily need to purchase a jet-black pencil; it suits very few girls, mostly dark-skinned ones. But dark brown or gray-brown will come in handy.
How to choose a foundation 
The main purpose of any foundation is to even out skin tone and hide minor flaws and imperfections on the face, which is why it is so important to determine your skin type, the success of the result depends on it.
- if the skin has pigmentation, use a classic cream foundation;
- To disguise minor defects, a foundation in the form of pencils is suitable, which is convenient for applying the cream pointwise;
- for daytime makeup, it is better to use a cream with a light mattifying effect;
- cream-powder with double effect - an excellent solution for those with oily skin types;
- The liquid texture of the foundation is not suitable for hiding imperfections, but such a product will perfectly even out the skin tone and moisturize it.
When going for foundation, it is better to choose daytime so that you can more accurately determine your skin tone. Test foundation on the wrist and not on the face is a mistake, because the color in these areas is significantly different. To determine whether a cosmetic product is right for you, apply it onto your face using dotted movements and blend it, starting from your cheeks and ending with your neck. If after 5-8 minutes you find spots or noticeable changes in tone, it is better to discard this cream. An ideal foundation should even out the skin color, merging with its natural shade.
- Grayish, unhealthy skin will look much better if you use a pink-orange tone.
- A product with a peach tint can refresh a pale face.
- Skin that is prone to inflammation and redness requires special care. Do not buy pink foundation under any circumstances; only a product with a barely noticeable green tint or a green corrector can mask imperfections.
- Rich brown tones are intended only for dark-skinned girls; on pale-skinned ladies they look ridiculous and vulgar. For a tanning effect, you can use a thin layer of bronzer powder over your natural finish. It is also suitable for bright evening makeup.
- Remember that every woman is recommended to have at least two foundations in her arsenal - one for the winter season and one for the summer.
How to choose powder 
Before you start searching for high-quality powder, you should understand its classification:
- compact powder is a very practical makeup product, it is convenient to carry in a handbag;
- loose powder is applied with a sponge or brush, it is easy to use, but due to its texture it is not able to hide even minor imperfections on the skin;
- mineral powder perfectly evens out the complexion and hides some imperfections;
- creamy powder is suitable for dry skin due to its oily consistency;
- Gel powder fills wrinkles and folds on the face well.
- For mixed skin types with a tendency to inflammation, it is worth choosing a cream-powder that will moisturize well and eliminate oiliness in some areas. It often contains caring and antiseptic components that dry out pimples.
- Oily skin will be given a healthy appearance by a well-mattifying product, for example, mineral or loose powder.
- In the case of dry facial skin, our task is to thoroughly moisturize it. Buy compact powder or cream powder containing anti-aging active ingredients.
How to choose blush 
The main task of blush is to emphasize or smooth out the line of the cheekbones, correct the oval of the face and hide minor skin imperfections.
Blush is available in several types:
- Dry - can be crumbly, compact or in the form of balls. These blushes are the easiest to use, they create the perfect tone and coverage. Suitable for oily or combination skin, as the structure of this cosmetic product allows you to hide oily shine.
- Creamy blush is worth purchasing for ladies with dry skin; thanks to the oily creamy structure, you can hide slight flaking.
- To apply liquid blush you will need some experience, as they dry quickly, you need to shade them without thinking for a long time.

Of course, girls should not forget about color hair and skin:
- For fair-skinned blondes, makeup artists recommend opting for a cool palette, such as light pink or peach tones. The main rule is that the darker the skin, the darker the shade of the blush.
- Girls with dark hair need to purchase blush in darker shades. If you are quite dark-skinned, terracotta, chocolate brown colors will come in handy.
- Red-haired women should pay attention to brick, yellow and peach shades of blush.


