Keratin straightening: benefits, harm, how to do it
Poor nutrition, constant stress and the adverse effects of the environment have a detrimental effect on the condition of our hair. Gradually they become brittle, dull, and lose their natural beauty and strength. To solve this problem, a new method of smoothing and treating unruly locks has now been created - restoration with the help of special cosmetics, which include the fabrillar protein keratin.
Contents
How to do keratin hair straightening
This method of smoothing unruly curls is one of the innovative achievements of the hairdressing industry. The principle of keratization is to fill the voids in the structure of the hair shaft with an active substance; when interacting with heat, it acquires a kind of protective film, becomes elastic and smooth. 
The keratinization procedure is carried out in specialized salons; it is very difficult to do it yourself, because the drugs used are applied in a strict sequence and in a certain dosage.
- The preparation stage includes thorough washing using keratin shampoo. Then the master combs the hair with a wide-toothed comb so that the product is absorbed as best as possible.
- After the hair has gotten rid of excess moisture by naturally drying, the hairdresser proceeds to the next manipulation - each strand is treated with a straightening keratin composition. It is selected by the master depending on the individual characteristics and hair type of the client. This product is applied along the entire length of the curls and absorbed for about half an hour.
- The final stage includes blow-drying and ironing at 230 degrees. This is necessary so that the active substance is fixed in the shaft and all the unevenness and scales of the hairs are smoothed out.
- The remaining keratin composition is washed out and the strands are dried again, but without using a hair dryer or curling iron.
- During the day, keratin continues to be absorbed into the hair structure, so any impact should be excluded - it cannot be washed, pinned or dyed. To enhance the straightening effect, follow the recommendations stylists and use only sulfate-free shampoo.
The procedure takes a considerable amount of time, but the effect is worth it. Typically, the effect of the straightener lasts up to six months, after which the growing roots require repeated keratization. 

Keratin straightening: pros and cons
Disputes about the dangers and benefits of keratin restoration have not subsided to this day. Of course, to give your hair a silky look, it is better to use more natural products, such as homemade masks or henna. But if you still decide to experiment a little with your appearance, arm yourself with some information about the pros and cons of the so-called Brazilian straightening.
In general, women's reviews of keratin therapy are quite positive - this is not surprising, because the appearance of shiny, “silk” locks is really captivating. Hair they become “alive”, pleasant to the touch and very easy to style and comb, and a big plus is getting rid of electrification and protection from a hot hair dryer, ironing and ultraviolet rays. The effect lasts from 2 to 4 months, while coloring can be done within a couple of weeks after treatment.
Like any procedure, keratin therapy has its disadvantages:
- hair becomes more dirty;
- allergic reactions are possible due to the components of the chemical composition;
- during processing, tearing may occur, since the product contains formaldehyde;
- over time, the volume of the hair decreases, and the ends begin to break off;
- There are a number of contraindications, including pregnancy and breastfeeding, diseases and damage to the scalp, hair loss.

Hair after keratin straightening
Natural keratin in the hair structure is destroyed as a result of constant chemical and thermal exposure. A product that contains fabrillary protein and other nutrients that compact the shaft and fill the voids between the hair scales helps restore lost properties.
After treatment, the hairs do not fluff, do not break, becoming elastic, vibrant and shiny. But there is also a flip side to the coin - many women complain that keratin treatment has caused the development of alopecia, in other words, baldness. If you understand in detail the essence of the procedure, you can find an explanation for this unpleasant phenomenon:
- The inept actions of the master, who made a serious mistake when applying “liquid silk”.
- The client has an allergic reaction to some components.
- The hairdresser used cheap, low-quality products containing dangerous chemicals. Before starting the procedure, pay attention to their composition - natural protein extracted from sheep wool should be at least 40%, and formaldehyde should not be more than 0.2%.
- Alopecia can also be caused by excessively economical use of keratin. If hair will not be processed carefully enough; during thermal exposure they may be seriously damaged.

Keratin straightening at home
It would be wrong to say that keratin straightening at home is no different from a salon treatment procedure. There is still a difference between them and it is quite significant. Firstly, this concerns the composition of “liquid silk”; professional cosmetics even out hairs much better and of higher quality, besides, when purchasing the treasured bottles in a regular store, you risk “running into” a cheap fake that contains a lot of harmful chemicals.
Secondly, the situation with the price is surprising and paradoxical, because for “homemade” formulations you will have to pay a decent amount. They will cost a little more than going to a professional stylist, although one bottle will last about 8-10 uses.
If the upcoming difficulties do not scare you, first go for keratin therapy to a trusted specialist, watch his actions, you will need to repeat them exactly.
List of necessary tools and materials:
- cleansing shampoo-peeling;
- keratin set;
- spray bottle for uniform spraying of the composition;
- iron with ceramic coating;
- hair dryer;
- crest;
- hair clips;
- gloves;
- brush for application.
Keratin straightening kit
Kerating today is one of the most popular and trending procedures for straightening and hair care. Shops and online salons skillfully take advantage of this, offering a wide selection cosmetics, which differ in price, manufacturer and composition. Here are some of the most famous brands:
- Inoar is a Brazilian company that has been producing high-quality professional and “home” cosmetics for straightening and care for 20 years. Its main components are keratin, white clay, organo oil, shea butter, cocoa. Dull locks after using the composition become soft and manageable, but processing requires certain skills, so read the instructions carefully.
- Cocochoco is an Israeli brand that presents a keratin line for smoothing and treatment. The compositions were developed several years ago, so their formulas are a little outdated, but the affordable price makes this manufacturer one of the most famous in Russia.
- Cadiveu Professional - another popular brand of “liquid keratin” produces a professional line of sets, which include peeling shampoo, working composition and gloves. After keratin therapy with these products, the curls can be washed, styled and used with hairpins.



Shampoo after keratin hair straightening
After keratin therapy, hairdressers advise choosing special care products, which will enhance and maintain the effect of the procedure. One of them is a hypoallergenic sulfate-free shampoo that contains natural ingredients and has a gentle effect on curls. Below is a list of the most popular manufacturers, their price range is quite wide from 600 rubles to 3 thousand:
- Cadiveu Brasil Cacau - restores hair structure and gently cleanses;
- The Body Shop - contains caring oils for nourishment and smoothness;
- Estel OTIUM AQUA is a shampoo that is preferred by many hairdressers and adds extra shine;
- Alfaparf - does not contain sulfates, salts and parabens;
- Kerafill - suitable for gentle care of sensitive scalp;
- CocoChoco is an inexpensive option for home use.
The main disadvantage of gentle shampoos is that you will have to wash your hair much more often than before, especially after using hairsprays and styling gels. 
Keratin straightening: photo 





Keratin straightening: reviews
Anastasia, 30 years old: I first learned about keratinization two years ago, I decided to try this procedure on myself and contacted one of the Moscow salons. All manipulations took about two hours, after which I could enjoy smooth, straight hair. I had to pay 6 thousand, but the result was worth it. The only downside I can name is washing your hair - it cannot be done for at least two days.
Evgeniya, 25 years old: I was very pleased with my new hairstyle after keratin straightening, but the effect did not last long, only about a month, apparently it depends on the type and quality hair. The most difficult thing for me was to find a special sulfate-free shampoo to use to enhance smoothing. Of course, I wanted to repeat the procedure, but the cost is quite high, so I learned to deal with unruly curls on my own. But my bangs just can’t be “trained”; I straighten them in the salon using keratin, this has become my real salvation.
Antonina, 29 years old: As soon as I first heard about keratin, I immediately wanted to try it - I am growing long curls and decided that restoring them at this moment would come in handy. I came to the salon, where the master divided my hair into zones and coated each strand with the composition. At the same time, the smell of the mixture was very pungent and unpleasant. In total, I went to the hairdresser 3 times, which I now regret. At first, my once curly hair looked very well-groomed, but due to the constant exposure to drugs, I now have to treat it with balms and strengthening masks. Still, any chemical substances have a detrimental effect on the condition of the hair structure, so now I choose more gentle care products.


